Negotiating the world’s largest cloud ecosystem

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Tech licensing for San Francisco, Silicon Valley, and beyond

There are law firms, and then there’s Bedrock.

Bedrock is a San Francisco-based technology licensing law firm. Negotiating complex licensing agreements is our core competency and the nucleus of our firm’s strength and success. We have a rare and invaluable grasp of strategic tech licensing issues and combine years of legal expertise with deep industry knowledge and refreshingly creative thinking to help our clients to close lucrative, multi-year licensing deals. We deliver excellent client service and create a working environment where talented people can succeed, which underpins our ability to diligently represent tech clients in complex SaaS negotiations with enterprise companies. We don’t work for our clients. We work with them to drive long-term growth and customer engagement and we deliver incisive results that count.

Our Offices

Our Offices

San Francisco continues to be the technology capital of the world and remains a hotbed for technology transactions. Our office is located in downtown San Francisco, on the 27th floor of the landmark 101 California Street building. We are just blocks from Salesforce, Google, Twitter, LinkedIn, Yelp, Rackspace, Bloomberg, Autodesk, IDEO, CBS, and more. Our close proximity to the some of the world’s leading tech and design companies enables us to keep a finger on the pulse of innovation and new developments, which we regularly communicate to our clients.

Our Founder

Leila Banijamali

Leila Banijamali is Bedrock’s Founder and Managing Principal. She leads the firm’s technology licensing practice and is responsible for the firm’s strategic growth and development. Banijamali began her career as an in-house licensing and transactional lawyer at TRUSTe, the leading privacy certification solution for enterprise companies. She founded Bedrock in 2010 and has since successfully negotiated hundreds of lucrative, complex SaaS licensing agreements for her Salesforce OEM and ISV clients with U.S. and global enterprise companies.

Our services

Core Services

Negotiation of technology licensing with enterprise companies

Salesforce ISV and OEM negotiations

Due diligence for the cloud

Negotiation of software development and maintenance

E-commerce strategies

Real estate acquisitions and sales

Supporting Innovation

There are three key competencies that set us apart from other transactional law firms: fluency in Salesforce negotiations, deep industry knowledge, and our multi-channel approach.

Salesforce negotiations

The core part of our tech licensing practice is supporting our Salesforce OEM or ISV clients with enterprise software licensing negotiations. We take the time to understand our clients’ technologies, build out due diligence checklists, and identify key legal and business issues before every negotiation or contract draft. Typical steps we follow to support client success on the Salesforce platform include the following:

  1. Understand a client’s software offering, business model, and vertical;
  2. Initiate/establish a relationship with the client’s designated Salesforce AE (Account Executive);
  3. Assist client in selecting either Salesforce ISV or OEM partnership path and explain business and legal implications of both;
  4. Negotiate and finalize the applicable Salesforce partner agreement on behalf of client with Salesforce;
  5. Create draft of client’s end user license agreement (EULA) with feedback from client’s business, security, and technical teams. The EULA will contain essential Salesforce pass-through terms, based on the Salesforce ISV or OEM negotiation. Draft security, privacy, and service level exhibits, as needed;
  6. Present overview of EULA and accompanying exhibits to client’s executive, sales, and support teams; and
  7. Provide client’s sales team with legal support of EULA and lead negotiations with client’s prospective enterprise customers.

We have successfully closed hundreds of Salesforce enterprise licenses and work closely with CEOs, COOs, corporate GCs, and sales teams to close complex Salesforce licensing deals effectively and efficiently.

Deep industry knowledge

Bedrock’s lawyers have successfully represented clients in hundreds of complex tech licensing negotiations with global enterprise companies. These complex negotiations often involve coordinating and negotiating with various departmental enterprise stakeholders such as legal, product procurement, security, privacy, and business continuity. Negotiations of this type require deep industry knowledge that is developed through a combination of deal flow, best practices, and staying abreast of the changing legal landscape.

Multi-channel approach

Bedrock clients typically offer their SaaS, software, and hardware technologies as direct-to-consumer or direct-to-enterprise solutions or through Google, Microsoft, or Salesforce OEM or ISVForce partnerships. Each of these channels require a deep understanding of the competitive tech landscape and the platform rules that govern the transaction. We work hard to provide our clients with a solid understanding of both so that they can focus on product development, execution, and sales.

At Bedrock, our clients have access to efficient legal document automation tools. Bedrock’s Principal Attorney, Leila Banijamali, launched Startup Documents in 2014 to automate the company formation and legal document process. In addition, we draw on our personal experiences as tech founders and board advisors as well as our vast network to support our clients’ successes.

Our events

From Idea to Launch

Live talks and online chats with San Francisco and Silicon Valley’s top tech executives and business, product, and creative teams. We are ambitious for our clients and ourselves, but we also understand the importance of making a positive impact on the community at large through our events. Sign up to join us at our next event. We’d love to meet you there.

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Startup Documents was launched in 2014 to automate the company formation and legal document process for a variety of different startup ventures and has helped thousands of founders to successfully launch their companies and generate core legal documents, while saving significant legal costs. We’re very proud of our involvement with this site and encourage our clients and those in the startup community to use it on a regular basis.

Contact

You may use this form to contact us or provide us with feedback. Depending on your query, we will try to respond between 1-3 days. For more immediate assistance, please call us at the number below.

101 California Street, Suite 2710

San Francisco, California 94111

T: 415.369.9715

E: info@bedrocksf.com

  • Please do not include confidential or sensitive information in your message. In the event that we are representing a party with opposing interests to your own, we may have a duty to disclose any information you provide to our client.

    Terms of Contact

    I understand and agree that no attorney and client relationship will be created with Bedrock or any of its agents or employees by submitting this contact form. I understand that Bedrock will not provide me with any legal advice until we have signed and met the terms of a mutually agreed upon Bedrock Firm Services Agreement. Bedrock is under no obligation to reply or respond to any questions I may ask.