Bedrock

At Bedrock, our clients are doing things differently. So are we.

As much as you hate cubicles, we hate stuffy law offices. Massive overhead costs and crazy hourly rates are not our thing. We're lean, fast, and always open to finding a better way. We don't say no -- we say let's figure this out. While we specialize in legal services, we're also experienced entrepreneurs with a passion for strategically protecting and growing your idea. We don't work for our clients - we work with them. Our business model is based on the knowledge that a symbiotic relationship is by far the most successful. Which is why we continuously cultivate a network of talented and innovative business and creative consultants. They're always on deck to help us launch your idea and provide the support it needs to thrive.

In short, we're all in.

GREAT COMPANIES = GREAT PEOPLE.

The heart of every company is its team and every good team is composed of people with unique skills, strengths, and stories who can rely on one another. We are a small team of lawyers who are passionate about helping companies launch and grow. We help innovative companies find innovative solutions. We are also seasoned entrepreneurs who want to build great things with you.

MANAGING RISK.

Doing anything contains at least some risk. But great entrepreneurship and leadership requires the ability to judiciously mitigate that risk and manage it. Our team of business, IP, and corporate lawyers are ready to help you protect your IP and develop sound business processes and contract documents so that you can focus on product development and growth.

IT TAKES A NETWORK.

Companies rely on us for more than just regular legal counseling. We proactively share opportunities with our clients and contacts. We are always tuned in to the interests of our clients and are constantly thinking about ways to promote their brands, on our own time, to others in our network.

Services

LAUNCH A COMPANY

We work hard to provide our clients with a solid foundation so they can dream big! One of our main passions and areas of expertise is helping founders to successfully launch their companies.

View Our Services

Service Details: IP strategy, corporate entity formation, corporate governance, debt financing, VC financing, divestitures, IP and corporate due diligence, investor representations, joint ventures, open source licensing, technology and service agreements, employment matters, and advertising issues.

Let’s make a dent in the Universe.

– Steve Jobs

BUILD AND SUPPORT A COMPANY OR PRODUCT

We serve as outside general counsel to technology and service companies at all stages of development, from early stage startups to emerging growth and mature, publicly traded companies. Our experience is that successful founders and business leaders require continuous, accessible support throughout the life of their ventures and we consider ourselves an integral part of our clients’ teams.

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Service Details: complex IP transactions, drafting and negotiation of technology and service agreements, cloud computing issues, employment matters, nondisclosure agreements, privacy and data issues, DMCA, financing, public offerings, SEC compliance, and mergers and acquisitions.

My interest in life comes from setting myself huge, apparently unachievable challenges and trying to rise above them.

– Richard Branson

TRADEMARKS AND BRAND STRATEGY

Bedrock has a dedicated team of trademark and branding attorneys with marketing and founder experience who provide counseling on brand strategy and protection, trademark applications in the US and internationally, trademark prosecution and licensing, and domain name issues.

 

More Information Here

Your brand is what people say about you when you are not in the room.

– Jeff Bezos

For more Information:

Team

We built the law firm that we’d want to work with.

Passionate, Innovative, Collaborative

Leila Banijamali

Founder and Principal Attorney

Leila Banijamali has founded businesses in the technology and fine arts industries and acts as business and outside general legal counsel to startups, entrepreneurs, and creative professionals. She is the founder of Bedrock, co-founder of Hive, which is an ideation and collaboration platform for entrepreneurs and idea-makers, and the lead singer and co-producer of the San Francisco band, Curse The Controls.

Leila's areas of practice cover strategic business development and transactional work for startups, including the drafting and negotiation of web and service agreements, intellectual property licensing, trademark application and prosecution, brand strategy, and online advertising. She was born in Iran and raised and educated in North Africa and Canada (where she enjoyed a brief professional tennis career) before settling in San Francisco. She continues to travel for both business and pleasure to almost every major city in the world and is fluent in English and Farsi.

Barbara Friedman

Trademark Of Counsel

Barbara is our trademark, copyright, and domain name expert. She has over 15 years of experience advising clients on the adoption, use, and protection of domestic and international trademarks and copyrights. Her clients have ranged from health care providers and banks, to publishers and high-profile tech companies.

She is the former Chair of the State Bar of California's Intellectual Property Section (2008-2009) and, prior to that, served as the Chair of its copyright sub-committee for five years. She has worked both in-house, at Grolier Books and at Winery Exchange, as well as at several large national law firms, including Bryan Cave and Bingham McCutchen. In addition to helping us out here at Bedrock, she also serves as Special Counsel for Cobalt, LLP.

John Rosenbaum

Corporate Of Counsel

John Rosenbaum is our corporate and finance expert. He possesses a rare combination of business and legal expertise, including six years as General Counsel of a specialty finance company and over seven years experience advising high tech corporations and financial institutions on intellectual property licensing agreements and technology transfers, mergers and acquisitions, securities matters, and corporate transactions at Fenwick & West LLP, White & Case LLP, and Carroll Burdick & McDonough LLP.

John’s previous business experience includes nine years of progressive financial management at American Express Company and other credit card startup ventures. His big firm plus in-house legal experience, coupled with an MBA in finance from NYU, provides an unusual in-depth understanding and perspective on business, financial, and corporate issues.

Insights

from Our Blog
February 25, 2013

5 Tips for Starting a Successful Business

by Leila Banijamali

Many successful businesses that I admire (and that inspired me to launch Bedrock) had very meager beginnings and started in livings rooms, basements, and dormitories (Virgin, WordPress, Blogger, Apple, Facebook, and LinkedIn to name just a few). They didn’t launch with much fanfare but were able to build significant brand value over time, and a very strong long-term following ensued. Since this blog is dedicated to entrepreneurs of all types, I thought it would be appropriate to launch the first entry with some tips I learned from great entrepreneurs (and from personal experiences) in starting a successful business...

Read the full article on our blog, Bedrock Startup Law blog.

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